Roles and Responsibilities: Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage all digital marketing channels Measure ROI and KPIs Prepare and manage a digital marketing budget Oversee all the company's social media accounts Manage and improve online content, considering SEO and Google Analytics Build an inbound marketing plan Forecast sales performance trends Motivate the digital marketing team to achieve goals Monitor competition and provide suggestions for improvement